Astra vs Kadence – Which Theme is Best for You

astra-vs-kadence

Before we start, let me tell you this: both Astra and Kadence are amazing WordPress themes. Any of these 2 can power nice looking, fast and customizable websites. You won’t regret if you choose one or another.

In this article I will describe both products, explain the difference between them and help you choose the best one for your needs.

Let’s get started.

1. Introduction

What is Astra theme?

Asta is a customizable, light, fast and SEO friendly WordPress theme released by the guys from Brainstorm Force. They have multiple WordPress related projects in their portfolio, but Astra is the most popular.

Astra was released in 2017 and became one of the most widely used WordPress themes on the market, with more than 1 Million active installations to date.

What is Kadence theme?

Kadence is a highly customizable, fast and flexible WordPress theme created by Kadence WP (the company behind this product). They have launched a few other themes, but Kadence is their most successful one.

Kadence theme was launched in 2020 and has been referred as a new thing. It relies on default WordPress functionality and its new block based editor. At the time of writing it has 30K active installations.

2. Customization and ease of use

Astra

Astra is extremely easy to customize and use. Most of the customization options are available within WordPress Customizer (Appearance – Customize). There you’ll be able to adjust pretty much everything that is related to your site design.

astra-theme-customizer-settings

Here are some things that you can define and change in the Customizer:

  • Header
  • Footer
  • Sidebar
  • Typography
  • Layout options
  • Blog layouts
  • Global colors
  • Buttons settings

There is also a dedicated section located under Appearance – Astra Options. From there, you can access specific Customizer Settings and extend the functionality of your site with free plugins offered by Astra.

Astra theme options

Astra offers some decent adjustment options and I like they way it works – it’s simple to use, well organized and easy to understand. You simply install the theme and adjust it right away, without the need to install extra plugins or search for documentation.

Another thing that I like at Astra is the built-in “Astra Settings” option when you edit a page or post. You can choose to hide/show specific elements like title, featured image, breadcrumb, etc. and adjust the settings for you sidebar or header.

Astra settings wordpress back end

Kadence

Kadence is also very easy to customize and use. The majority of customization options are available in the WordPress Customizer (Appearance – Customize). Simply access it and start customizing your site instantly.

wp customizer kadence theme

Here are some elements that you can define and adjust in the Customizer:

  • Header
  • Footer
  • Sidebar
  • Typography
  • Global colors
  • Buttons settings
  • Page layout
  • Blog layout
  • Search results
  • Scroll to top

Kadence has a dedicated section located under Appearance – Kadence. There, you’ll find links to specific customization features, latest theme updates and getting started info.

kadence-theme-options-admin

Kadence offers more customizations than Astra, but some options are located in tabs, so it’s sometimes more difficult to get around and find the required feature.

Kadence has a dedicated side panel with additional post/page options. You can access it when you edit a post or page. It provides more adjustment features than Astra and gives you more control on what elements to display or hide.

page settings kadence theme wordpress admin

However, I find this panel a little confusing, as it blends with default WordPress editor settings (especially if you have multiple plugins that can be accessed from the same right hand panel).

3. Features

Astra

Astra is packed with multiple features for both its free and premium version. These options should cover most of your site’s needs in terms of functionality and appearance.

Here are some features available in Astra theme:

  • Header and footer builder
  • Custom page headers
  • Sticky headers
  • Boxed, full-width, fluid layouts
  • Grid, list, masonry blog layout
  • Infinite loading
  • Mega menu
  • Mobile header designs
  • Optimized for SEO & speed
  • Above & below header content
  • Google fonts and custom fonts
  • Colors and typography management
  • Custom sidebar
  • Custom header/footer
  • WooCommerce ready
  • Display conditions

I like the fact that Astra is extremely versatile and provides options for lesser known tools/plugins. For example, the Pro version plays well with EDD (Easy Digital Downloads) – which is a great alternative to WooCommerce, if you want to sell digital goods.

Kadence

Kadence was one of the first themes to provide built-in header and footer builder. It was really the game changer at that time.

More theme providers (including Astra) followed this concept and now offer the same functionality, allowing you to adjust your header/footer.

Kadence is packed with an impressive amount of features, even in the free version. You can adjust lots of things right inside the Customizer.

Here is a list of some options available in Kadence:

  • Header/footer builder
  • Advanced typography features
  • Advanced layout features
  • Custom blog layouts
  • Global colors and palettes
  • Global button settings
  • Scroll to top
  • Social media links and icons
  • Sticky header
  • Responsive design controls
  • Breadcrumbs
  • Speed and SEO optimized
  • Responsive controls
  • Custom post type support
  • Hooked elements
  • Ultimate menus

Kadence is very customizable and you can adjust it the way you like. It has some really useful and granular options that other themes don’t have, for example: related posts, post updated on, author box, etc.

With Kadence, you can’t replicate any layout though. For more complex layouts, you would need to use their Gutenberg blocks plugin or a page builder like Elementor.

4. Speed and SEO

Astra

Astra theme is fast and SEO friendly, as it was built with performance and SEO in mind. It requires less than 50KB of resources, has optimized code and uses Vanilla JavaScript for a better performance.

It also includes some cool SEO features like: built-in schema markup, built-in AMP compatibility, mobile first compatibility, built-in breadcrumbs, optimized header tags and more.

Kadence

This theme is well coded and follows SEO best practices. It’s focused on performance, as it doesn’t use heavy JavaScript files and only loads resources that you actually need on a page.

Kadence adds some default schema markup to your site, but you can enhance it by using a relevant WordPress plugin.

The theme is compatible with Google AMP, but the Gutenberg blocks plugin is not fully compatible. To make it work with AMP, you will need to get their dedicated plugin.

5. Starter Templates

Astra

Astra offers more than 150 started templates for a wide range of websites: agencies, web portfolios, online stores, yoga studios, coffee shops, restaurants, law firms, etc.

starter websites astra pro

All these are ready made site templates which can be easily imported and customized. The designs are clean, modern and in general are looking nice.

In order to import any of the built-in templates, you will need to install their “Starter Templates” plugin. Then, go to WP admin – Appearance – Starter Templates and import the complete site or just a page template.

astra-import-starter-templates

If you go for one of their Agency plans, you will also get access to Ultimate Addons for Elementor or/and Beaver Builder (a set of predefined widgets to further enhance your website).

Astra is superior to Kadence in terms of the number of site templates it offers. If you need a specific theme and don’t want to build your site from scratch, then Astra might be a good fit.

Kadence

Kadence doesn’t offer as many premade templates as Astra. At the moment of writing, they’re only offering around 15 starter templates. The team is working on releasing new designs though.

The design are clean, modern, airy and can power different types of sites: ecommerce, business, personal, learning, etc.

starter templates kadence theme

To benefit from these templates you will need to install their “Kadence Starter Templates” plugin, then go to WP admin – Appearance – Starter Templates and import the whole site or a single page template.

I like the import options in Kadence, where you can choose a specific color palette and font and instantly preview the design. Very handy!

import demo options kadence theme

6. Page Builders

Astra

Astra is compatible with the most popular WordPress page builders. This gives you even more customization possibilities on top of multiple built-in features.

Here is the list of compatible page builders/editors:

Astra works just great with any of these builders, especially Elementor. I think that Astra + Elementor is a great combination for those who don’t like or don’t want to use the default WordPress editor Gutenberg.

Kadence

Kadence is also compatible with commonly used WordPress page builders/editors like:

However, the Starter templates are only available for Gutenberg and Elementor at the moment. Hopefully, they’ll manage to release more templates in the future.

In any case, Kadence is a great fit for those who want to use the default Gutenberg editor. Kadence + Gutenberg is a great combination and they work perfectly together.

The guys from Kadence did a nice job by providing logical and useful features for Gutenberg editor (which by default isn’t that great).

7. Integrations

Astra

Astra works seamlessly and integrates with the following tools:

  • LifterLMS
  • LearnDash
  • WooCommerce
  • Easy Digital Downloads
  • Toolset
  • Convert Pro
  • Schema Pro

Kadence

Kadence on the other hand has the following integrations:

  • LifterLMS
  • LearnDash
  • Tutor LMS
  • WooCommerce
  • Restrict Content Pro
  • bbPress

8. Pricing

Astra

Astra theme offers a free and premium version. There are 3 plans offered by Astra Pro. Here they are:

Astra ProMini Agency BundleAgency Bundle
$59 / year$169 / year$249 / year
All Astra Pro FeaturesAll Astra Pro FeaturesAll Astra Pro Features
100+ Free Starter Templates150+ Agency Starter Templates10+ Agency Starter Templates
One-to-One SupportOne-to-One SupportOne-to-One Support
Extensive TrainingExtensive TrainingExtensive Training
Unlimited Website UsageUnlimited Website UsageUnlimited Website Usage
WP Portfolio PluginWP Portfolio Plugin
One of the Following Addons:Ultimate Addons for Elementor
Ultimate Addons for ElementorUltimate Addons for Beaver
Ultimate Addons for BeaverConvert Pro Plugin
Schema Pro Plugin
SkillJet Academy
All Future Plugins

These annual plans are also available as lifetime plans. Meaning that you will only have to pay once, without updating every year.

Kadence

The Kadence pricing plans are not as clear and straightforward as Astra’s. The pricing structure is comprosed of: Kadence Pro, Kadence Blocks Pro, Kadence Membership, Kadence add-ons.

If you only need the premium features, then choose Kadence Pro. If you need more starter templates and access to all options, blocks, add-ons and plugins, then Kadence Membership is for you.

Here is the difference between these two plans:

Kadence Theme ProKadence Membership
$69/year$169/year
Use on unlimited sitesUse on unlimited sites
1 year support and updates1 year support and updates
30 day satisfaction guarantee30 day satisfaction guarantee
Kadence Theme ProKadence Theme Pro
Kadence Blocks Pro
Exclusive Starter Templates
Access to all themes and plugins
Access to all add-ons
Access to all future products

9. Support

Astra

Astra offers the following support options:

  • Comprehensive documentation
  • Email support (ticket system)
  • Video tutorials
  • Private Facebook group
  • FAQs

Astra has been in the business for a longer period of time, so they provide really comprehensive guides. Also, the community of users is huge and you can easily find various tips and tricks shared by others.

Kadence

Kadence provides the following support options:

  • Comprehensive knowledge base
  • Email support (ticket system)
  • Support forums
  • Video tutorials
  • Private Facebook group
  • FAQs

Kadence offers decent support options, but if you have a specific question, you might spend some time finding the answer. I think that their help resources are somehow dispersed.

10. Conclusion

Both themes are awesome: they’re fast, SEO friendly, versatile and beautiful. It really is a thing of personal preference, as there is no winner or looser in this comparison.

On one hand, Astra is easy to use, fast, customizable, SEO and mobile friendly, works with most popular page builders, offers plenty of templates and has a huge community of users.

On the other hand, Kadence provides more features right out of the box, is fast, looks fresh/modern and is focused on WordPress built-in functionality.

When it comes to what theme + page builder to use, here is my recommendation:

If you like Elementor then go for Astra. If you like Gutenberg then go for Kadence.

That doesn’t mean that you can’t use them the other way around, as both Astra and Kadence work just fine with most of WordPress page builders and editors.

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