Microsoft Bing – Number of Users and Inspiring Stats (2023)

ms bing stats

Bing is the 2nd most popular search engine in the world. It was launched by Microsoft and was pretty popular in the first 2 years. However, it failed to become a serious competitor to Google.

But things changed and now Bing is planning a comeback with a redefined search engine powered by AI. Microsoft has just invested around $10 Bn in ChatGPT and plans to deeply integrate it into Bing.

Search engines are about to be disrupted by the new technology and the battle for AI supremacy has just begun.

Let’s find out more about Bing and dig deeper into its critical and inspiring statistics.

Who owns Bing?

Bing search engine is developed, managed, and owned by the American software company Microsoft Corporation.

When was Bing launched?

Bing was launched by Microsoft Corporation in June, 2009.


How old is Bing?

In June 2023 Bing will be 14 years old.


In what programming language is Bing written?

Bing was written in ASP.NET web application framework, which was developed by Microsoft.


Bing monthly users

In May 2022, Bing received 1.2 Billion monthly visits.

Bing users billion


Bing market share worldwide

In January 2023, Bing’s market share was 3.03% on all devices (desktop, mobile, tablet, console).

Bing market share 01.2023
Bing market share 2017-2023 all devices


Bing market share in the US

In January 2023, Bing’s market share in the US was 6.67%.

Bing market share in the US


Bing market share on desktop

In January 2023, Bing’s market share was 8.87% on desktop devices.

Bing desktop market share over time


Bing market share on mobile devices

In January 2023, Bing’s market share was 0.62% on mobile devices (smartphones and tablets).


Is Bing making a profit?

In the 2022 fiscal year, Bing generated $11.59 Bn in revenue from search ads.


Bing search ads revenue between the 2016 – 2022 fiscal years.

Bing revenue billion


How many countries does Bing operate in?

Bing is available in over 200 regions across the world.


In how many languages is Bing available?

Bing is available in more than 100 languages.


What is Bing’s global rank?

Bing is the 31st most popular website in the world.


What is Bing’s rank in China?

Bing is the 7th most popular website in China.


What is Bing’s rank in the US?

Bing is the 26th most popular website in the US.


What are Bing’s user engagement metrics?

The average visit duration on Bing is 7 minutes and 38 seconds. The average number of pages per visit is 5.68 and the bounce rate is 38.55%.


What is Bing’s audience gender distribution?

Bing’s audience gender distribution is 68.05% males and 31.95% females.


What is the most popular age group using Bing?

29.75% of Bing users are 25-34 years old.


Which country uses Bing the most? 

30.52% of all Bing users are from China.


Why is Bing not blocked in China?

Bing complied with the Chinese government policies by censoring search results for specific websites.


Most popular Bing searches worldwide

In 2021, the top 10 global searches in Bing were:

KeywordSearch volume
open apk file5,987,940
bing homepage quiz5,580,018


What % of Bing searches are for Google?

In 2021, more than 40 million global searches / month on Bing were for Google, making it the most popular search keyword.


Why is Bing not popular?

Bing is less popular mainly because it was launched later than its main competitor – Google. 


Why did Bing fail to become the nr.1 search engine?

Bing failed to become the main global search engine because of limited adoption, lack of innovation, less relevant search results, brand recognition and lack of development talent.


Why do people use Bing?

People use Bing because it’s the default search engine on Windows devices and Edge browser, offers rewards, provides powerful image/video search and other handy features.

Source, source

Bing searches per day/hour

In 2021, Bing generated about 900 million searches per day, which is around 37.5 million searches per hour.


When was Bing Maps launched?

Bing Maps was officially released in 2009 replacing the old Live Search Maps service.


Does Bing have mobile apps?

Yes, Bing has mobile apps for both Android and iOS mobile devices. Bing for iPhone was released in 2009 and Bing for Android was released in 2010.

Source, source

Here you go folks, let me know if you use Bing or considering using it in the near future. Comments are welcome.

Leave a Comment

Your email address will not be published. Required fields are marked *