Divi Builder vs Elementor Pro – Pros & Cons in 2023


If you’re reading this article you probably know what is Elementor and what is Divi. If not, here’s a reminder for you – these are two of the most popular and widely used WordPress site builders.

So, let’s dive into the comparison right away.

Disclosure: This article contains some affiliate links. This means that if you click on the link and buy the item, I will receive a commission (at no extra cost to you).

Divi Builder


Provider: ElegantThemes
Released in: 2013
Number of users: 880+ K
Price: $89/year or $249/lifetime

Elementor Pro


Provider: Elementor
Released in: 2016
Number of users: 5+ Mln
Price: $59/year – $399/year

About Divi

Divi is one of the most widely used premium WordPress site builders released by EleganThemes. They have been in the business for more than 12 years now and have a very loyal and huge community of more than 880K premium users.

Over the years Divi evolved from a premium multipurpose WordPress theme into a powerful site builder and generated a whole ecosystem around it. Even now, it surprises users with every new release (the latest major version is Divi 4.1)

About Elementor

Elementor is a WordPress page/site builder launched in 2016. Currently, it has more than 5 Million active users (free version) and it’s expanding very fast. It’s a powerful builder with a multitude of advanced features.

Elementor became widely used in the last few years and has seen a tremendous adoption rate. It’s easy to use for those who don’t have advanced coding skills and provides extensive customization options.

My take on Divi

Divi was one of the first WordPress themes on the market with an exceptional design for that time. Over the years it became a fully featured site builder with an impressive set of templates and extra features.

While it’s more difficult to learn and operate and has a set of legacy issues like average page load time and excessive use of shortcodes, it’s still a nice option for website owners.

It looks like the CEO – Nich Roach and his team do really care about their clients and are listening carefully to their feedback. They have addressed most of the problems and are constantly improving Divi.

Here are some major products and services released in the past years:

  • Divi theme builder
  • Deep integration with WooCommerce
  • Divi Marketplace
  • Divi Theme improved performance
  • Divi Cloud
  • Divi Teams
  • Divi Code snippets

Additionally, the next major release Divi 5.0 will move away from shortcodes and will be rebuilt and based on new core technologies. This looks like a sustainable plan for its future.

Once you know how to get the most out of it, you’ll most probably stick with the product. It just offers so much and it makes sense to use it with the built-in tools.

My take on Elementor

Elementor is a relatively new product and has a different approach when it comes to its functionality and presentation.

It’s still a serious threat to the default WordPress editor which is limited. This weakness allowed Elementor to become a powerful website builder which expanded fast.

It’s not ideal though and has its disadvantages like reduced performance, limited support and transparency, average designs, etc.

In any case, the team is very active and has high expectations, thus always releasing new options and making Elementor better. It seems like the clients appreciate that and remain loyal to the product.

They have also acquired a hosting provider and launched a hosted solution called Elementor Cloud, meaning that they still focus on growth.

Divi Builder vs Elementor Pro – Pros & Cons

Divi Pros

+ Front end page builder
+ 200+ premade website templates
+ 2,000+ premade layouts
+ Theme builder
+ Header/footer builder
+ Access to all plugins: Divi builder, Monarch, Bloom
+ Divi WooCommerce modules
+ Contact form builder
+ Divi Cloud
+ 4.9 star customer support, based on 21,940 reviews
+ 30 day money back guarantee
+ High quality designs

Elementor Pros

+ Front end page builder
+ 100+ full website kits
+ 50+ premium widgets and 300+ layouts
+ Theme builder
+ Header/footer builder
+ WooCommerce builder
+ Popup builder
+ Popup builder
+ Form builder
+ 20+ integrations
+ Elementor Cloud
+ 30 day money back guarantee
+ Dynamic content & custom fields

Divi Cons

– Relies on shortcodes
– Might be slow and glitchy
– Overwhelming options

Elementor Cons

– Average customer support
– Average template library & design
– No lifetime plan

Divi Price


Divi has a really competitive price. For only $89 / year you get access to their full library of premium WordPress templates and all plugins. You can also use their themes on an unlimited number of websites.

Elementor Price


Elementor Pro offers a good value too. For $59 / year per site, and you get an impressive amount of powerful features and integrations, including theme builder, popup builder, form builder and many more.

Divi Support


ElegantThemes provides a 4.9 star customer support. The rating is based on thousands of positive reviews. What else you can ask for?

View customer reviews on Trustpilot

Elementor Support


Their support for Pro version is average, scoring only 3.9. It seems like there is not enough transparency in their communication and support.

View customer reviews on Trustpilot

Divi Ease of Use


Divi has a steeper learning curve. It has so many options that you might get lost quickly.

Try Divi editor live

Elementor Ease of Use


Elementor Pro is easier to use and intuitive. You don’t need to spend weeks learning how to handle it.

View Elementor in action

Why Choose Divi Builder?

If you need a well designed website, prefer customizing premade templates and need guidance from the support team, then go for Divi.

Divi is a great premium builder for WordPress sites. It’s packed with powerful features, beautiful layouts, and offers plenty of customization options.

You can’t use it with other WordPress themes, but once you join their ecosystem, you’ll find everything you need to launch and manage a great website.

Why Choose Elementor Pro?

If you like building websites from scratch and want a granular control over every aspect of your site, then Elementor Pro might be a great option. It’s one of the best WordPress site builders in the market.

It’s easy to use, intuitive and provides loads of advanced features/integrations and customization options. You can install it and start building your website right away.

You can learn it pretty fast and use it with hundreds of compatible WordPress themes (for example Astra).

Frequently Asked Questions

Is Divi builder better than Elementor Pro?

It depends on your needs. Use Divi if you need appealing themes, excellent support and unlimited site usage. Use Elementor if you want to build stuff from scratch and have full control over your website design and functionality.

Are Divi and Elementor free?

Divi doesn’t offer a free plan, but you can test its live page builder before buying it. Elementor provides a free version, so you can install their free WordPress plugin and play around with it.

Are page builders bad for SEO/site speed?

Most of the page builders are not specifically built with SEO and performance in mind. However, you can still optimize your site for speed and have a great SEO, regardless of what WordPress builder you use.

What happens if I deactivate Elementor?

If you deactivate the Elementor plugin, you will lose all the design customizations you made. Your textual content and images/videos will be kept, but the layout will look different.

What happens if I deactivate Divi?

If you deactivate Divi builder you’ll end up with lots of shortcodes that you can’t use with other themes. You will lose all the design customizations you made in Divi.

What theme works best with Elementor builder?

There are lots of compatible themes that work well with Elementor. However, I prefer Astra theme, because it’s easy to use and customize, fast, SEO friendly and has a decent price.

What theme works best with Divi builder?

Obviously, it’s Divi theme. It has hundreds of premade templates, is highly customizable and is reasonably priced. Check the price with 10% discount.

Can I use both Divi builder and Elementor builder?

Technically you could use both builders, but it makes no sense as Divi is optimized to work well with their proprietary builder. Also, Elementor hosting is not compatible with Divi builder.

Why is Divi so popular?

It’s one of the first multipurpose WordPress themes in the market with a myriad of features and lovely designs. The team has been constantly improving Divi and the support is excellent.

Why is Elementor so popular?

It’s free and relatively easy to use/learn. Also, Elementor includes lots of complementary options like theme builder, form builder, WooCommerce builder and many more.

2 thoughts on “Divi Builder vs Elementor Pro – Pros & Cons in 2023”

  1. Divi vs Elementor

    I’m truly enjoying the design and layout of your
    website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you
    hire out a developer to create your theme? Exceptional work!

    1. Thanks, I’m glad that you like it. Actually, I didn’t hire anyone to create the website and made it by my own.

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