Major Acquisitions in the WordPress Market


This and past year have been challenging, but life goes on and the acquisitions in the tech industry are happening on a regular basis.

Today, we’re gonna talk about some major acquisitions in the WordPress market. I’ve been following different WordPress related brands for years and it’s been very interesting to observe their path over time.

Lots of cool businesses have been acquired by bigger companies for various reasons. Some of them expanded (like WooCommerce), but some of them simply faded away (like WP Curve).

Let’s have a look at some of major acquisitions that happened in the last 8 years.

Latest acquisitions in the WordPress market

YearAcquirerAcquireeAmountIn the news
2023Awesome MotiveThrive ThemesN/AThrive Themes Joins Awesome Motive
2023Awesome MotiveDuplicator pluginN/ADuplicator Joins Awesome Motive
2022PublishPressMetaSliderN/AMetaSlider Joins PublishPress
2022DigitalOceanCloudways$350 MlnDigitalOcean to Acquire Cloudways
2022SiteCareMaintainnN/ASiteCare Acquires Maintainn
2022WP EngineDelicious BrainsN/AWP Engine Acquires Delicious Brains Plugins
2022ElementorStratticN/AStrattic acquired by Elementor
2022StratticWP2StaticN/AStrattic acquires WP2Static
2022WPExpertsPost SMTPN/APost SMTP Has Been Acquired By WPExperts
2021Liquid WebModern TribeN/ALiquid Web acquired Modern Tribe
2021GoDaddyPagelyN/APagely Joins GoDaddy
2021AutomatticWPScanN/AAutomattic Acquires WPScan
2021Awesome MotiveSandhills DevelopmentN/AAwesome Motive Acquired Sandhills Development
2021Liquid WebLearnDashN/ALearnDash Joins the Liquid Web Family
2021AutomatticFrontityN/AAutomattic Acquires Headless CMS Frontity
2021Newfold DigitalYoastN/AYoast joins Newfold Digital
2021AutomatticPocket CastsN/APocket Casts acquired by Automattic
2021Awesome MotiveSearchWPN/AAwesome Motive Acquires SearchWP
2021AutomatticDay OneN/AAutomattic acquires journaling app Day One
2021ACFDelicious BrainsN/ADelicious Brains Has Acquired ACF
2021Liquid WebGiveWPN/AGiveWP Joins Liquid Web
2021group.ONEWP Media (WP Rocket)N/AWP Media Is Joining group.ONE
2021iThemesKadence WPN/AKadence WP is Joining iThemes
2021AutomatticParse.lyN/AAutomattic acquires analytics company
2021Liquid WebThe Events CalendarN/ALiquid Web Acquires The Events Calendar
2020AutomatticMailPoetN/AAutomattic Acquires MailPoet
2020GoDaddySkyVergeN/AWe’re joining GoDaddy
2020iThemesRestrict Content ProN/ARestrict Content Pro is joining iThemes
2019AutomatticTumblr$3 MlnVerizon is selling Tumblr to Automattic
2019AutomatticProspressN/AAutomattic acquires Prospress
2019AutomatticZBS CRMN/AAutomattic Acquires Zero BS CRM
2019WP EngineFlywheelN/AWP Engine acquires Flywheel
2019ElementorLayers WPN/AElementor Acquires Layers WP
2018AutomatticAtavistN/AAutomattic acquires Atavist
2018WP EngineStudioPressN/AWP Engine Acquires StudioPress
2018WP EngineArray ThemesN/AWP Engine Acquires Array Themes
2018Liquid WebiThemesN/ALiquid Web Acquires iThemes
2016GoDaddyWP CurveN/AGoDaddy buys WP Curve
2015AutomatticWooCommerce$30 MlnAutomattic Buys WooCommerce

As you can see, there are some active players in the market:

  • GoDaddy – domain names and hosting provider. Don’t get hosting from them. Use a reliable service instead, like SiteGround.
  • Automattic – the parent company of WordPress. Learn how to create your own WordPress site.
  • Liquid Web – managed hosting solutions
  • WP Engine – managed WordPress hosting
  • iThemes – premium WordPress plugins. Their latest acquisition of Kadence WP aims to help them expand their WordPress theme division. Read my Kadence theme review here.

I’m not a big fan of tech related acquisitions, especially when they’re made to simply kill the competition. There are exceptions though, and it’s been fun to watch these companies.

So, what do you think? Have been all of these acquisitions successful? Do you like/use services or products of any of these companies?

Let me know in the comments below. I’m curious to see your opinions.

2 thoughts on “Major Acquisitions in the WordPress Market”

  1. Right now it appears like Drupal is the best blogging platform out there
    right now. (from what I’ve read) Is that what you are using on your blog?

    1. I don’t think so, Drupal might be good for more complex projects like enterprises, governmental sites, etc., while WordPress is the best choice for personal sites, small/medium business sites, blogging and even ecommerce and large websites. I use WordPress and highly recommend it to everyone.

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