What is StoreBuilder – 7 Reasons to Consider it for Ecommerce

storebuilder nexcess review

I’ve always been a fan of lesser known tools that are as efficient and powerful as some established platforms or even tech giants.

Take ecommerce for example – there is Shopify, BigCommerce, PrestaShop, Squarespace, Wix, Etsy, Sellfy and many more. Most of them would promise you an “easy” way to set up and launch an online store.

I remember those Shopify ads popping up on every Youtube video I was watching. A girl with a dog was explaining that you can launch your e-shop in minutes and sell your products right away. Easy peasy!

shopify ad youtube rumpus

Here is a funny comment about that ad 🙂

Congrats Shopify, I’ve seen this ad so many times that Rumpus is now officially the first dog I’ve ever hated.

Anyway, the truth is – starting an ecommerce website, selling stuff online and making a profit is a very difficult job. You might have lots of tools to help you out at the beginning, but there is so much more work to be done behind the scenes.

Speaking of ecommerce platforms. As I said at the beginning of this article, I’m excited about solutions that compete with market leaders and offer the same/better options and experience.

StoreBuilder is one of those great products.

What is StoreBuilder?

StoreBuilder as its name says, is a smart online store builder powered by WordPress and WooCommerce. It was created by the guys from Nexcess, which is a part of Liquid Web.

storebuilder home page

Liquid Web is an important and active player in the WordPress market, they have been involved in some major brand acquisitions in the last years. Their main lines of business consist of dedicated, VPS, cloud and other hosting solutions.

How to get started with StoreBuilder?

To get started, you need to answer 3 questions:

  1. What is your name and email address?
  2. Are you building the website for yourself or for a client?
  3. Do you have any experience building a website?

Next, you will be redirected to the sign up page where you should finalize the order. The 1st month is free, so you can play around with the builder and upgrade later. You will need to add your billing details though.

After that, the system will create the website for you, based on the answers you provided. That’s it.

The team from Nexcess claims that they have analyzed over 1,000 successful ecommerce websites and know exactly how an online store should look like, so the tool uses this data to generate your website.

Also, you won’t get a generic looking website. The platform uses artificial intelligence to create a custom ecommerce template, tailored specifically to your needs. Every client gets a unique website, which is great.

Try StoreBuilder risk free for 30 days

How much does it cost?

It costs $19/ month and the first month is free. For this price you get:

  • 1 online store
  • 30 GB of storage
  • 3 TB bandwidth
  • Support for up 500 orders per-hour

StoreBuilder is a managed solution, meaning that everything is included – hosting, updates, backups and security.

You only need to buy a domain name. Alternatively, you can test the platform with a temporary domain until you upgrade.

Tip: If you run out of ideas for domain names, use any of these domain name generators.

What can I sell with StoreBuilder?

You can sell both digital and physical products and also services. StoreBuilder offers the complete set of features for your online store: inventory management, checkout, shipping rates, tax calculations, etc.

7 reasons to consider StoreBuilder for your website

Currently, there are multiple ecommerce builders on the market. You can choose the product that is used by the majority, but you can also try new stuff and support new players.

If you’re still on the fence about StoreBuilder, here are some of its advantages:

1. It’s powered by WordPress and WooCommerce

WordPress is the most popular open source platform for building websites. This means that you can adjust every single part of your website and are not locked to any proprietary systems.

WooCommerce is the most widely used ecommerce plugin for WordPress. Thousands of users trust WooCommerce, as it proved to be very flexible and reliable.

2. It uses Kadence theme and blocks

I love Kadence theme and Kadence blocks. StoreBuilder + Kadence = advanced ecommerce features and a beautiful layout for your website.

kadence templates on sitebuilder

StoreBuilder uses Kadence theme and Kadence Blocks plugin to create your storefront. It also works with other WordPress themes, so you can choose whatever theme you like.

3. It’s affordable

For only $19/ month you get a decent e-commerce system ready to power your online business. It will help you launch your website without any hassle. The only thing you need is a domain name. Everything else is included.

Also, you don’t pay any transaction fees.

storebuilder pricing versus competitors

4. It’s easy to use

You don’t need advanced coding or design skills to launch your ecommerce website. The default smart features will help you get started in a matter of hours.

5. You own your website

You own you content and everything that’s on your website. You can also modify your website however you like and you’re not limited or locked by the system.

6. It’s performance focused

StoreBuilder runs on Nexcess WooCommerce managed hosting. This means that you get a reliable, secure and extra fast hosting by default. There is also a built-in CDN with 22 locations and advanced caching.

7. It has smart monitoring tools

The built-in smart monitoring system will let you know if you have any checkout issues, performance problems and whether your sales are going up or down.

In this way, you get insightful data about your online store/sales and can react accordingly to improve your results and grow your business.

StoreBuilder Cons

No tool is perfect. It all depends on what are your requirements and what goals you want to achieve.

In any case, here are some disadvantages that I found:

  • No live demo – you can’t test the builder without registering. You have to include your payment details and get 1 month for free.
  • Limited documentation – there are multiple FAQs and some dedicated support articles. I think that some more documentation is required.
  • Steeper learning curve – while the product itself is easy to use, the whole system which is based on WordPress might be more difficult to learn.


If you’re willing to easily launch an online store and want to own your content + customize your website as you wish + get powerful features at an affordable rate -> go for StoreBuilder.

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