What is wrong about Wix? Why do people hate it? Well, it sucks. That is my own opinion, and I will list all my arguments and thoughts below.
1. It’s a commercial project
Wix is a 100% commercial project. Their main goal is to make more money. Of course they will praise their users, but in reality, all their moves will be guided by profit.
Also, their main marketing channel is – paid ads. They pour Millions of $ into advertising and if they stop doing it, the platform is gone (sooner or later).
On the other hand, WordPress.org is an open source platform, you can use it for free, modify and even redistribute to others.
2. You can’t easily migrate your content
There is no easy way to migrate your content from Wix. If you decide to switch to another platform you will have to manually import (re-create) your pages or use a 3rd party service.
In short, moving away from Wix is a hassle. They made this proces extremely difficult (or at least didn’t do anything to facilitate this process).
With WordPress, you can export or import your content and in general do whatever you wish with it, because it’s yours and you have full control over it.
3. You can’t change your theme
Once you launch your Wix website there is no way to switch your theme. Before you launch your site, you should choose your design carefully, as you won’t be able to change it afterwards.
In WordPress you can change your theme in 1 click and keep your content. There are thousands of themes to choose from. I prefer Kadence theme, read my review to see why.
4. They launched negative ads targeting WordPress
In 2021, Wix decided to launch a few ads attacking WordPress and tried to denigrate them. They tried to portray WordPress as a glitchy solution and also touched a sensitive topic like mental health.
This ad campaign was a failed attempt to win customers and was negatively received by the community. It’s embarrassing how far a company like Wix ca go for the sake of profit.
Have a look at the ad here to understand why it was a failure.
Matt Mullenweg, the founder of WordPress.org responded on his blog and shared his opinion on Wix and their dirty tricks.
5. They failed to convince influential WordPress users
This was a part of the ad campaign described above.
Wix sent expensive Bose headphones to influential WordPress users trying to convince them that their product is better. This was supposed to be a clever move, but in return it generated backlash.
6. They tend to provoke
The team behind Wix is very active and loud. Being vocal is their strategy. No matter what they do, you will find about this in the press, ads or on social media. Every little move turns into a noisy PR.
They sometimes launch provocative messages, just to generate some hype. Take this tweet for example.
The head of SEO at Wix mentions WordPress and says that users should choose any CMS they like. Yeah, of course man, whatever…
Just remember that prior to this, Wix tried to present WordPress in negative light (via ads).
In any case, when it comes to flexibility, features (including SEO) and design options, WordPress is superior to Wix, no matter what they say via their PR campaigns.
7. Wix stole code from WordPress in the past
Matt Mullenweg, the founder of WordPress, accused Wix of stealing code from WordPress and using it in their mobile app, thus violating the GPL license.
To understand exactly what was wrong, read this article. The comments section is also fun to read.
Wix is a proprietary software, which means that you’re limited and locked to their platform. WordPress.org is an open-source software, meaning that you have the freedom to modify it as you wish.
8. Wix does everything
Wix is an all-in-one website builder that has everything. At the same time it doesn’t excel in any particular area.
Once you start using it you realize that something is missing. I don’t mean that some features are missing, but it simply doesn’t offer you the same great experience as WordPress.org or other platforms.
Wix is definitely suitable for lots of website owners. I’m not one of them. If you’re like me, please share your comments below.